As noted, we in ERS are under no illusions the blog will become the 'next big thing'; its a nice means to communicate for a mainly university and departmental audience though as we do start running RSS and other push technologies as the fall begins, we will see some traffic.
People have asked by email why not "link to blog___.". The answer is that the links are all meant to be ones focused on environmental issues. There are great blogs not in these categories - check out PZ Myers and Ed Brayton who drive a lot of traffic for example. Inevitably, the environment does become political of course so we won't shy from controversy or turn into concern trolls. But for now the link love is mainly for environmental sites; suggestions welcome.
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